So we are going to assume by now you all know what Street League Skateboarding is. By merely watching one of their live televised events one wouldn't be able to see that this isn't the WWE, nor is it some evil corporations attempt to commodify skateboarding. At the center of Street League is the same heart that beats at the core of every skate shop and skate company. The CEO is a 20-year veteran pro skater, the president can be caught skating the Santa Monica courthouse in his off hours and even some of the female employees that don't skate could easily tell you the difference between a kickflip and a tre flip. This all helps to paint the greater picture that SLS is working hard with the right formula to bring competitive street skateboarding into the limelight. Let us pop the hood on the SLS offices and introduce you to the team.
Brian was originally hired to just write the business plan in the early phase of the league, Rob had no knowledge that Brian held a business degree from USC on top of being a more than fit skater. After many months refining the business plan and overall vision with Rob, Brian was hired to be the first employee of the Street League and the rest is history.
Also having tentacles that extend into carrying the torch of the now SLS Foundation (Formerly the Dyrdek Foundation) which builds skate plazas all throughout the country to spread participation in skateboarding. After all is said and done he still believes there is nothing more exciting to him than when it comes down to skaters battling for the final trick at an SLS contest that could totally change the outcome of the whole event.
Senior Marketing Director
A 10 year vet of the skate industry, she got her early stripes in actions sports working on GvR and Maloof Money Cup before heading to Zumiez in Seattle where she handled their partnerships, including their SLS partnership starting in 2010, which is how she met Atlas.
Some of her fonder memories may be from the chaos that has taken place at SLS, but she gets the most pleasure from creating it these days. Beyond the obvious, Molly says the real reward comes in knowing that SLS and the SLS Foundation are bringing a bigger awareness to the culture of skateboarding and putting more skateboards in kids hands everyday. She may shy away from titles, but after sitting down with her it's clear she is the HBIC of SLS.
Director of Content
The Dirty I.E.
Approaching the end of his rookie year at SLS after leaving the Berrics as their content director, he has always had a small hand in SLS since the beginning via initial consulting calls from Atlas. Duarte is what you would call a skateboarding renaissance man having never been truly employed outside of the skate industry.
Director of Partnership
Kaitlyn doesn’t only have looks that could kill she also has work ethics to match. She has been with the league since the begining (2010). This hard working Bay Area beauty is another fact in the on going and up coming success Street League has in store. Molly and Kaitlyn are here to conquer… step aside boys.
Skater out of Arizona, Mark found his dream position over at the SLS offices and is now approaching his 2nd year at SLS. Mark is being modest I bet – he is the visual ninja at SLS and makes sure to keep the brand consistent and premium while working hard to always find ways to elevate the pros and skateboarding.
The adorably shy Christine is one of the newest faces over at Street League. Coming to us from the east coast and studying at San Diego State where she landed an internship with TransWorld, this now 5 year CA veteran is making her mark!
Team player Ryan Ward from the good ol Kansas City told us all about how he enjoys the chaos of working in skate industry..Coming to SLS from his 3 years over at the Berrics he’s glad to be back in LA after a hiatus back in KC for a short stint.
Richie Valdez & David Serrano
Content Manager Digital Image Tech
David Serrano and Richie Valdez are our other Cali locales. David, the digital image tech or DIT as he likes to call it, doesn’t only handle all the footy dumped his way but he’s also skating the streets on his down time.
Richie Valdez has been a part of Street League for 3 years now. This SLS veteran doesn't only run the show, but he also has a lot of fire in him. Openly acknowledging that he could beat up Atlas and Duarte, Richie is still a big kid playing pranks, having fun and gets everything done.
Huge Thank You to everyone at the Street League offices for taking the time to show us around.